How We Do It
At Land O’Frost, we’re a family business that’s been making great tasting lunchmeat for more than 60 years. As a 3rd-generation family-owned company, we consider our consumers, customers, and suppliers a part of our extended family. Together, we’re one team focused on creating new ideas and products, while always striving for excellence. Today, our brands also include Ambassador, Wimmer’s, Fairbury, Bassett’s, and as of recent, Wellshire Farms.
In 2011, we launched a multi-year partnership with JDRF, focused on raising much-needed funds for type 1 diabetes (T1D) research and creating awareness of their efforts to cure, treat, and prevent T1D. Over the past few years, we’ve rallied behind JDRF through a number of activities and events to help raise funds for the cause, including their annual Walk to Cure Diabetes event.
Youth Sports Initiative
As a family company, we see great importance in keeping our communities and their families healthy and active. That’s why we started the Land O’Frost Youth Sports Initiative in 2003, which provides funds to help cover costs associated with organizing and operating youth sports organizations.
PBS Series: Nature Cat
In 2015, we partnered with NATURE CAT, PBS KIDS’ newest animated series, geared towards children, aged three to eight, to inspire them to imagine, discover and create through outdoor play. As a company, we’ve had a long-standing commitment to families, and for three generations we’ve supported and created programs that help parents and kids connect with one another. Through our funding of NATURE CAT, we’re helping provide family-friendly entertainment with a valuable message to children across the country.
Changing the Face of Beauty
We’ve partnered with Changing the Face of Beauty, a non-profit organization that advocates for equal representation of individuals with disabilities in advertising and media. Together, we’re focused on advocating for inclusive imagery, changing perceptions and igniting futures in the media and advertising industries. We teamed up to host a Headshot Clinic for children with special needs and had the opportunity to take over 30 professional photos.